Peptide & Advanced-Supplement Practice

A consulting practice for founders standing up a peptide or advanced-supplement brand.

Brand, site, sourcing strategy, compliance, and growth — the five stages of taking a peptide or supplement operator from zero to a shippable, defensible business. We ran this playbook at AFLU and exited it. Now we consult on it.

See the five stages Read the AFLU case study
Case study · AFLU.com
Built. Scaled. Exited.
The peptide brand behind the playbook.
Read →

The Stages

Five stages. Click any one to open it into a full breakdown.

Everything below is consulting work. We advise, structure, and coordinate. You own every vendor account, every manufacturer relationship, every domain, every dollar. We don’t resell, quote, or invoice on anyone’s behalf.

A category most brands look identical in. Yours shouldn’t.

Positioning, identity, packaging direction, voice, and the marketing rails a peptide or supplement brand needs to earn trust and repeat orders.

Every asset is written with the category’s advertising realities in mind — what platforms allow, what claim language is defensible, and what belongs in an owned channel instead.

What’s inside

  • Brand identity, naming & positioning
  • Voice, messaging & category framing
  • Packaging & label design direction
  • Product photography & content library
  • SEO & AEO for buyer-intent queries
  • Meta & paid social campaign strategy
  • Email & SMS lifecycle automation
  • Content & short-form video playbooks
  • Reactivation flows for dormant carts
  • PR & editorial placement strategy
  • Compliance-aware ad-copy review
  • Reporting & attribution setup
Start a brief for Stage 01 → Bespoke work quoted after a briefing call

Production software you own — not a stitched-together Shopify stack.

Custom storefronts on Next.js and Vercel, Stripe checkout with webhook-driven order flow, Supabase-backed customer data, and the internal dashboards you need to actually run the business.

Everything integrates with the tools you already pay for — CRM, email, ad platforms, analytics — and lives on infrastructure you control from day one.

What’s inside

  • Custom Next.js storefront on Vercel
  • Stripe checkout, subscriptions & refunds
  • Supabase customer & order database
  • Order-flow tracking & status webhooks
  • Internal admin & ops dashboards
  • Wholesale & B2B portal (optional)
  • GHL / CRM integration & automations
  • Resend / email deliverability setup
  • Google Sheets & data pipeline glue
  • Domain, DNS & hosting configuration
  • Analytics, pixels & server-side tracking
  • Custom internal tools on request
Start a brief for Stage 02 → Bespoke work quoted after a briefing call

Strategic guidance on the parts of the supply chain most founders learn the hard way.

Form factor decisions — capsules, injectable pens, vials, tablets, blends — framed against your customer, price point, and margin structure. Realistic MOQs, realistic timelines, realistic pricing.

Everything is consulting. We work with US-manufactured product, we know the landscape well, and we help you move through it efficiently. Every account, order, and invoice is yours. We do not resell, quote, or invoice on any manufacturer’s behalf.

What we consult on

  • Form-factor strategy (capsules, injectable, vial, blends)
  • US-manufactured landscape mapping
  • Custom-label & private-label decision framework
  • Custom blend / formulation strategy
  • MOQ, cost & margin modeling
  • Timeline & launch-window planning
  • 3PL & fulfillment routing options
  • COA, lot tracking & QA expectations
  • Packaging & label component sourcing
  • Order flow & inventory playbook
  • Vendor evaluation checklists
  • Quarterly supply-side review

What we do

  • Discovery on product, volume, price point, and timeline
  • Landscape briefing — who’s in the market, tradeoffs, format fit
  • Decision framework you use to run your own conversations
  • Ongoing consulting as you place, receive, and reorder
Start a brief for Stage 03 → Bespoke work quoted after a briefing call

The parts of the business you cannot afford to figure out mid-scale.

Category-appropriate site copy, disclaimers, terms, and refund policy. Entity and payment-processor decisions that don’t blow up when volume arrives. Attorney-review coordination for anything that needs actual legal sign-off.

We are consultants, not lawyers. Anything requiring legal opinion is routed to counsel we’ve worked with before, at your cost.

What’s inside

  • Entity setup & ownership structure guidance
  • Payment processor selection & risk framing
  • Category-appropriate claim language
  • Site disclaimers, terms & refund policy drafts
  • Age-gating, KYC & ID-verification decisions
  • Ad-platform policy alignment
  • Data & privacy posture (US-focused)
  • Insurance direction & broker introductions
  • Attorney-review coordination
  • Customer-service policy templates
Start a brief for Stage 04 → Bespoke work quoted after a briefing call

Once the brand can convert, the game becomes how many ways it can compound.

Affiliate program design and rollout. Wholesale rails for practitioners, gyms, and clinics. Subscription and reorder logic. Retention flows that turn the second order into the fifth.

Same engine we ran at AFLU — adapted to your product, price point, and customer profile.

What’s inside

  • Affiliate program design & launch
  • Referral & loyalty program setup
  • Wholesale & practitioner channel
  • Subscription & reorder logic
  • Retention & win-back automations
  • Bundle, kit & cross-sell strategy
  • Creator & influencer program ops
  • Attribution & payout tracking
  • LTV modeling & cohort review
  • Quarterly growth & roadmap review
Start a brief for Stage 05 → Bespoke work quoted after a briefing call

How we work

A four-step process. No decks, no pitch tour.

Step 01

Discovery

A 45-minute call to understand where you sit today — product, capital, timeline, existing infrastructure, and what’s already been tried. We tell you honestly whether the stage you’re asking about is the right next move, or if something upstream needs to happen first.
Step 02

Package

Within 72 hours you get a one-page brief and a tailored package for the stage — scope, deliverables, timeline, and a fixed price built around your operation, not a template. Everything is priced and agreed to before any work starts, so there are no hourly surprises mid-build.
Step 03

Execution

We build the stage — brand and campaigns, website and backend, sourcing strategy, compliance scaffolding, or growth systems — with weekly async updates and one working call per week if you want one. Two rounds of revisions per deliverable are built into every scope so nothing ships before you’re behind it.
Step 04

Review & Roadmap

Once the stage is built we run a review together — what was delivered, what’s working, what needs to keep running — and hand off source files, credentials, and playbooks so you own everything. Then we position the next stage: what to sequence next, what you can run in-house, and what we’d take on if you want us to keep going.

Case study · AFLU.com

Built. Scaled. Exited.

AFLU is the peptide brand behind the playbook. Founded, built end-to-end, run through its full lifecycle, and exited. The stages above are the ones we walked ourselves — not a framework we read about.

Chapter 01
Built.

Brand, positioning, custom storefront, checkout, order flow, wholesale rails, and the marketing engine — all built by the same team that consults on them now. Every layer chosen deliberately: what to make custom, what to buy, what to let integrate, what to own outright.

Chapter 02
Scaled.

Paid social, SEO, email, and an affiliate program that compounded. Subscription and reorder logic that turned a first order into a repeat one. Wholesale channel for practitioner partners. Every system stress-tested by real volume, not decks.

Chapter 03
Exited.

AFLU was sold. The playbook stayed. What we do now is take other founders through the same five stages — without the mistakes we made the first time, and without the years we spent making them.

Category
Peptides · DTC + Wholesale
Role
Founder & operator
Stack
Next.js · Vercel · Supabase · Stripe
Status
Exited · Playbook active
Bring the playbook to your brand →

Contact

Contact us.

Send us a note and we’ll get back within 48 hours.

Stages you’re interested in
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